Wrangler

Case Study

Wrangler started its life from humble beginnings in 1947 by Blue Bell, a denim manufacturing company with a simple ambition; to create the world's best five-pocket jeans. The jeans, often worn by handsomely rugged movie stars like Robert Mitchum and Steve McQueen, saw the brand's popularity grow through the 1970's to become one of the most well-known iconic fashion brands in the world.

The brand is distributed in Australia by the Thomas Cook Boot and Clothing Company, an Australian family business with the same passion for creating boots and garments with the same high quality standards as Blue Bell/Wrangler – a match made in heaven.

We were comissioned to determine the right eCommerce model that would work for all 6 brands managed by the Thomas Cook Boot and Clothing Company. The brief was to create a presence that was not only fast and easy to browse, but to also create the best checkout experience for their customers. To add an extra level of difficulty, we were also charged with creating functionality that would allow visitors to shop across all 6 brand websites and collect all products into one unified cart.

After investigation, we proceeded with a custom website development that leverages the Laravel framework with deep integration with Shopify's Storefront API. This provides a completely custom integration solution while retaining the same world-class Shopify ecommerce experience – including ApplePay checkout.

We also needed to make sure our solution was easy for the team at Thomas Cook Boot and Clothing Company to administer stocklevels and inventory, so we created our own set of scripts that would synchronise the website with their in-house computer systems 3 times per hour.