Collaborate Store

Case Study

Collaborate Store, widely known by its branding as '# Collaborate', has evolved from its inception in Prahran to be one of the most popular stores at the famous South Melbourne Market, long an iconic part of the Melbourne landscape, loved by locals and tourists alike.

As a provider of jewellery, fashionable home products, clothing, accessories and much, much more, Collaborate's well-known brand deserves a modern, online store, and that's exactly what Programmable Soda has deployed.

Collaborate's new fashion brand online store is a perfect complement to its physical store, and features the latest available technologies.

Because Collaborate offer such a wide range of products, their product menus are highly sophisticated. In such cases, it is critical to build a menu framework that is easy to manage from a store perspective, and even easier to navigate from a customer viewpoint. We provided Collaborate with that framework, along with a high-level search capability, created via integration with the popular Algolia Docsearch tools.

We also provided full integration with Instagram, thereby creating the capacity to “Shop The Look” directly from Collaborate's online Instagram Feed. With Instagram now boasting an estimated 800 million users, the potential of this feature is almost boundless.

Collaborate's store, located in SO:ME at South Melbourne Market, is a wonderful place to shop, but for those who can't get there, the new website, is the next best thing.

“Without a doubt the most thorough and professional digital agency company we have ever worked with. David, Jamie and the team provided us with up to date and practical advice, clear direction, vast technical support, photography services, a seamless transition to our new platform and continued support post launch. Nothing was ever too much trouble, no problem was unsurmountable and their overall IT knowledge was remarkable. I highly recommend their services. A1..”
– Catherine Evans, Collaborate Store