Collaborate Store

Case Study

Collaborate Store, widely known by its branding as '# Collaborate', has evolved from its inception in Prahran to be one of the most popular stores at the famous South Melbourne Market, long an iconic part of the Melbourne landscape, loved by locals and tourists alike.

As a provider of jewellery, fashionable home products, clothing, accessories and much, much more, Collaborate's well-known brand deserves a modern, online store, and that's exactly what Programmable Soda will be deploying for them this April.

Currently in production, Collaborate's new fashion brand online store will be a perfect complement to its physical store, and will feature the latest available technologies.

Because Collaborate offer such a wide range of products, their product menus are highly sophisticated. In such cases, it is critical to build a menu framework that is easy to manage from a store perspective, and even easier to navigate from a customer viewpoint. We will provide Collaborate with that framework, along with a high-level search capability, created via integration with the popular Algolia Docsearch tools.

Programmable Soda will also provide full integration with Instagram, thereby creating the capacity to “Shop The Look” directly from Collaborate's online Instagram Feed. With Instagram now boasting an estimated 800 million users, the potential of this feature is almost boundless.

Collaborate's store, located in SO:ME at South Melbourne Market, is a wonderful place to shop, but for those who can't get there, the new website, currently being built using the Shopify framework, will be the next best thing.